Understanding the Cost-of-Living crisis with data
As living costs continue to soar and increasing numbers of people face hardship, having data that allows us to understand both the current and ongoing impacts of the Cost-of-Living crisis on our communities is essential. Income and segmentation data, in particular have been widely adopted by public sector organisations to provide a robust and up-to-date picture of the population to evidence decision-making.
In this webinar, we will be joined by our partners CACI who will walk you through the data they produce and how it can be used to inform our response to the current crisis. Key datasets used by CACI to support their analysis include (i) income datasets, Paycheck, which provides postcode level estimates of gross household income, (ii) Paycheck Disposable Income, which can help users understand the extent to which communities will be affected as disposable income decreases in the face of rising living costs and (iii) their segmentation tools (Acorn, Household Acorn and Wellbeing Acorn) that help paint a picture of the demographic, lifestyle, behavioural and health characteristics of the UK population.
James Debenham, Principal Consultant (Location Intelligence) & Jamie Clark, Account Manager, CACI
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