LARIA - Local Area Research + Intelligence Association
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Shifting markets. Stuttering economies. Political upheaval.

Has there ever been a better time to offer insight based on rigorous research? Impact 2015 will showcase big ideas you can apply for organisations desperate for clarity.


  • Paul Polman, CEO Unilever – Hear what five years running one of the world’s biggest consumer giants teaches you about insight, impact and investment in research.
  • General Sir Richard Shirreff – We need to understand the state of geopolitical upheaval. Who better to ask that an officer who saw action from Northern Ireland to Kosovo – and now fights acts of sexual and gender-based violence in conflict
  • Sebastian Faulks – Storytelling has become a foundation-stone for corporate marketing – and for creating compelling research briefings. Here’s your chance to learn from a master of the art.
  • Brendan Dawes, artist and designer – Our world, and our attention, is dominated by dark rectangles of glass and metal. Brendan’s Dawes vision – and the machines he designs – reinterpret it as a distinctly human space.

See also:

  • Moss Bros on reshaping a brand
  • Innocent Drinks on unlikely new products
  • What the BBC discovered about gender representation
  • Delta Airlines on the passengers time forgot
  • How Heineken recruited urban adventurers
  • Rethink Mental Illness’s search for effectiveness
  • Unilever’s creative revolution in research-business partnering
  • Marie Stopes’s international insights
  • BSkyB’s journey into consilience
  • Technology as creative engine at EE
  • Citizen’s Advice applying behavioural economics
  • How Shell rediscovered truckers


17 March 2015
18 March 2015
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Market Research Society
020 7490 4911
View Organiser Website


Grange Tower Bridge Hotel
45 Prescot Street
London, E1 8GP United Kingdom
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