At this free evening seminar, researchers from TNS BMRB and the International Longevity Centre describe research which explores:

• The impact of an older population in rural areas on service demand and delivery
• Where and how the design and delivery of key services need to be tailored to meet present and future needs
• Underlying principles of good practice in designing and delivering key services to an older population.

The research methods used include a literature review, secondary data analysis, and qualitative research with a range of service users and designers/deliverers. This research was conducted to inform Defra’s development of policy and local strategies for the protection and improvement of services and to better understand the needs of older people.

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