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SUMMARY:MRS Networking Event: Seeing the blue ocean - customer research\, Bristol
DESCRIPTION:Seeing the blue ocean: Understanding how your research can move the needle for your customers will give you more of a competitive advantage than methodology \nThe problem: research companies are in danger of all sounding and looking the same. \nThe opportunity: talking about the customer benefit of data\, not the method\, will differentiate you. Understanding how and where research helps business and brand to GROW – seeing the blue ocean and looking for the competitive advantage – will drive success for research firms. \nThis is NOT about quant v qual – it’s about understanding the customer’s business enough to know what will be useful. It’s about more human research. \nHave an opinion: Clients value it and come back for more. Even better if you have an opinion that goes against the tide and shows that you see things in a really human\, tangible dimension. \nKnow your customer: Companies need to attract talent\, develop marketing and sales\, improve systems performance\, secure more funding and develop products and services. \nClients don’t want research. They want someone who will help grow their business for them. \nFeaturing case studies from Malibu and JD Wetherspoons\, this presentation will show you that whilst a robust method is important\, above all clients want a headline! \nSpeaker: Steven Fuller \nSteven Fuller is Creative Head of brand experts The House. He wholeheartedly believes that #Purpose is the new status – organisations and people are increasingly achieving acclaim by doing work that isn’t about them. His role is to inspire clients to imagine a purpose that is good for shareholders and society\, not simply one or the other. His favourite example of this has to be the transformation of thebestof – moving them from selling online advertising to championing the nation’s most referred local businesses.
URL:https://www.laria.org.uk/event/mrs-networking-event-seeing-the-blue-ocean-customer-research-bristol/
LOCATION:Armada House\, Telephone Avenue\, Bristol\, BS1 4BQ\, United Kingdom
CATEGORIES:hidden
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