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SUMMARY:MRS Annual Conference - Impact 2015
DESCRIPTION:Shifting markets. Stuttering economies. Political upheaval. \nHas there ever been a better time to offer insight based on rigorous research? Impact 2015 will showcase big ideas you can apply for organisations desperate for clarity. \nKeynotes: \n\nPaul Polman\, CEO Unilever – Hear what five years running one of the world’s biggest consumer giants teaches you about insight\, impact and investment in research.\nGeneral Sir Richard Shirreff – We need to understand the state of geopolitical upheaval. Who better to ask that an officer who saw action from Northern Ireland to Kosovo – and now fights acts of sexual and gender-based violence in conflict\nSebastian Faulks – Storytelling has become a foundation-stone for corporate marketing – and for creating compelling research briefings. Here’s your chance to learn from a master of the art.\nBrendan Dawes\, artist and designer – Our world\, and our attention\, is dominated by dark rectangles of glass and metal. Brendan’s Dawes vision – and the machines he designs – reinterpret it as a distinctly human space.\n\nSee also: \n\nMoss Bros on reshaping a brand\nInnocent Drinks on unlikely new products\nWhat the BBC discovered about gender representation\nDelta Airlines on the passengers time forgot\nHow Heineken recruited urban adventurers\nRethink Mental Illness’s search for effectiveness\nUnilever’s creative revolution in research-business partnering\nMarie Stopes’s international insights\nBSkyB’s journey into consilience\nTechnology as creative engine at EE\nCitizen’s Advice applying behavioural economics\nHow Shell rediscovered truckers
URL:https://www.laria.org.uk/event/mrs-annual-conference-impact-2015/
LOCATION:Grange Tower Bridge Hotel\, 45 Prescot Street\, London\, E1 8GP\, United Kingdom
CATEGORIES:hidden,Local Area Research Fortnight Events
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